There was a time when flexible packaging was considered the “budget” option, thin, disposable, and destined for landfills. Today, it’s leading the conversation on innovation, sustainability, and performance.
We’ve watched flexible packaging evolve dramatically. What once was an afterthought is now a critical piece of the packaging puzzle for brands across personal care, nutraceuticals, OTC, and household products.
Why the Shift?
Sustainability Gains:
Flexible packaging uses fewer raw materials, requires less energy to produce, and drastically reduces transportation emissions due to its lightweight nature. It may not always be recyclable (we need to keep pushing for this), but it’s still a huge net positive in reducing a brand’s overall footprint.
Shelf Appeal Meets Functionality:
Today’s pouches, sachets, and flexible films offer custom barrier layers, gorgeous print finishes, and clever dispensing formats. These aren’t your yesteryear zip-top bags. They’re sleek, protective, and increasingly luxurious.
Supply Chain Resilience:
The global packaging industry has learned a hard lesson: bulkier isn’t always better. Flexibles offer shorter lead times, better shipping economics, and faster market response.
Innovation Spotlight:
- Mono-material pouches to improve recyclability
- Compostable film layers from PLA and cellulose
- Refill pouch systems for personal care and cleaning brands
- Digital print runs for SKU agility and regional test markets
But Wait, What About Recycling?
We get it. Recycling is a sticking point. Many flexible materials are not yet widely accepted curbside. We need to push MRFs to add flexible materials as well. Suppliers are pushing the boundaries on recyclable and compostable formats, and collectively we need to keep pushing until end-of-life matches the innovation that goes into every pouch.
Finally, flexible packaging isn’t the future; it’s already here, and it’s only getting smarter, lighter, and more sustainable. If your team still relies solely on rigid formats, it may be time to rethink your mix.